November 18, 2008
U.S. Consumers View Alcoholic Beverages As Affordable Indulgence For Holiday Season, Nielsen Reports
Despite a fragile economy, consumers continue to see alcoholic beverages as an affordable indulgence. The Nielsen Company offers its outlook on alcoholic beverage trends as the critical holiday season approaches.
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November 18, 2008
Nielsen to Measure Radio Audiences in 50 Cumulus Markets
Cumulus Media Inc. (NASDAQ: CMLS) and The Nielsen Company, the world leader in media measurement, today announced that starting in 2009 Nielsen will provide audience measurement and radio ratings in 50 small- and mid-sized US markets.
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November 17 , 2008
Nielsen Reports 173 Million Ad Exposures In Baseball Stadiums For Arena Media Networks’ AMNtv Platform
The Nielsen Company today reported Arena Media Networks (AMN) delivered over 173 million video ad exposures through its AMNtv “Live In-Game” platform to fans attending Major League Baseball games during the 2008 season.
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